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Our Valued Partners

BlueStar's diverse portfolio offers unparalleled access to premium products and services that drive business growth and success. From state-of-the-art hardware to advanced software solutions, our portfolio is designed to empower businesses with the tools they need to thrive in today's competitive landscape.

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Industry Insights

Our vertical-based content focuses on different industry technologies, solutions, and insights. 

Blog Articles

Verticals

Solutions

Value-Added Services

A true VAD offers top-notch pick, pack and ship services, and provides programs and services that add value to the distributed products that increase their value or worth.

The BlueStar Difference

Programs

Services

Why BlueStar?

Your success is our priority.

Our mission is to serve the specialty electronics industry as a premier value-add distributor by creating profitable long-term relationships with manufacturers and software solution partners serving the needs of value-added resellers. We build value above and beyond the standard distribution model and across vertical markets.
  • BlueStar encompasses several key tasks that underscore our commitment to excellence and customer satisfaction. Our foremost priority is supporting and advising our customers throughout the entire life cycle of our products, emphasizing our dedication to fostering long-term partnerships.
  • Our extensive expertise and in-depth market knowledge enable us to implement customer-specific solutions effectively. We strive to gain a comprehensive understanding of our customers' end products and the tangible benefits that our products and services bring to their operations.
  • Customer orientation is a foundational value embedded in all our offerings at BlueStar. We prioritize staying close to the market, allowing us to identify early on whether new developments align with our customers' needs and expectations. This proactive approach ensures that we consistently deliver solutions that add tangible value to our customers' businesses.
  • Meeting and exceeding our customers' expectations is a priority at BlueStar. Setting ourselves apart from market competitors, we focus on delivering added value that our customers rely on, continually seeking their feedback and input to refine our offerings.

How we do it

  • Our employees are fundamental to our past, present, and future achievements. We uphold a culture of high motivation, personal responsibility, and daily dedication. 
  • As a privately owned business, we are committed to sustainable and profitable growth over the long term.
  • Innovation is ingrained in BlueStar's core values, fostering our employees' enthusiasm for experimentation and continuous improvement. We embrace change and constantly reinvent ourselves.
  • At BlueStar, we view our relationships with customers and business partners as genuine partnerships. Our focus is on cultivating long-term connections, many of which have endured for decades, based on mutual trust and collaboration.

The BlueStar Difference
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Custom Configuration

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Unique Service Solutions

Our Value-Add Service (VAS) Team is a fundamental part of our value add offering. Outsourcing the always irregular demand of staging & configuration is an intelligent way of increasing the speed of delivery, customer satisfaction, efficiency, and lowering your cost.

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e-Commerce

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Ordering Made Easy

Save time and increase efficiency by using our quick and convenient e-commerce portal. Our BlueStore e-commerce platform allows our customers to manage their business at all levels with BlueStar Europe.

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Grow Your Business

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Local Support

BlueStar boasts skilled local teams across Europe, knowledgeable in various hardware/software brands. Our BDMs specialize in vertical markets, supporting growth plans. With 110+ sales team members, 24 offices, and multilingual support, we're equipped to assist projects globally, making us an ideal partner.

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Strategic Partnerships

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Complete Solutions

BlueStar’s TEConnect program selects software vendors for seamless partnerships, merging market-leading software with our hardware for innovative solutions. It fosters non-competitive collaborations, enabling resellers to connect with ISVs known for leading-edge solutions, trade-only focus, and proven compatibility with BlueStar hardware, ideal for key vertical markets.

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GlobalCare

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Global Care

Global Services & Solutions

Our unique GlobalCare program allows our resellers to support their business around the globe. Whether you need to ship products across the globe, find a partner in another country, or require support in another language, BlueStar can help. 

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Transport & Logistics

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Logistics Excellence

BlueStar provides a best-in-class logistics experience. Transport and Logistics operations are the core of our business. We strive to ensure end-to-end visibility at every order stage and across multiple suppliers.

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Brand Authority

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Content Marketing

BlueStar helps drive brand or solution awareness, directly or thru our extensive reseller network. Appware Solutions (AWS) is an end-user demand generation tool for software-led solutions that helps businesses set themselves apart in their marketplace by producing helpful and engaging content.  

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Digital Transformation

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Take the Digital Journey

Transform your business and become more digitally connected with BlueStar. BlueStar’s range of e-tools will save you time and money by improving the efficiencies of your teams working with BlueStar.

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Partner with BlueStar for Unparalleled Distribution

As a trusted distributor, BlueStar is committed to providing resellers with the latest and most innovative technology solutions. By partnering with us, you gain access to cutting-edge technology solutions, empowering your customers with the tools they need to succeed. Here's why you should choose BlueStar as your distribution partner:

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With years of experience in the industry, BlueStar has deep knowledge and understanding of the technology landscape. Our team of experts is ready to help you find the right solutions for your customer's specific needs.

BlueStar offers comprehensive support throughout the entire sales process. From pre-sales consultations to technical support, we ensure that you have the resources and guidance necessary to deliver exceptional service to your customers.

BlueStar offers a wide range of complementary products from leading manufacturers. This allows you to provide your customers with a complete solution that meets their unique requirements.

BlueStar goes beyond product distribution. We offer value-added services such as customization, configuration, and logistics support to ensure a seamless experience for you and your customers.

By partnering with BlueStar, you become part of a thriving network of resellers and industry experts. Benefit from networking opportunities, educational resources, and collaborative initiatives that will drive your business forward.